WordPress and most other popular WordPress plugins adhere to the GPL license which offer you (and other users) a lot of freedom. You have the ability to use the plugin as you see fit. Ofcourse some plugin authors will restrict access to support and updates based on the license, but overall you are free to do what you like with the codebase as long as you don’t violate the respective trademarks.
There are many ways to determine which efforts are producing results and which ones aren't. For example, you can study your website's analytics through your web host or by using Google Analytics. Most social media sites provide analytics as well, or you can use tools such as Hootsuite to get social media analytics. Your email service should also provide you with information on the open rates and engagement rates for your emails.
Many scholars ascribe the beginning of the field of social marketing to an article published by G.D. Wiebe in the Winter 1951-1952 edition of Public Opinion Quarterly. In it, Wiebe posed a rhetorical question: "Why can’t you sell brotherhood and rational thinking like you can sell soap?” He then went on to discuss what he saw as the challenges of attempting to sell a social good as if it were a commodity, thus identifying social marketing (though he did not label it as such) as a discipline unique from c mmodity marketing. Yet, Wilkie & Moore (2003) note that the marketing discipline has been involved with questions about the intersection of marketing and society since its earliest days as a discipline.
Social marketers must create a competitive advantage by constantly adapting to and instigating change. With climate change in mind, adaptations to market changes are likely to be more successful if actions are guided by knowledge of the forces shaping market behaviors and insights that enable the development of sustainable competitive advantages.
YouTube TV lets you stream live & local sports, news, shows from 70+ channels including ABC, CBS, FOX, NBC, ESPN, HGTV, TNT, and more. Local and regional programming is also provided with YouTube TV, offering complete local network coverage in over 98% of US TV households. Enter your 5-digit ZIP code in the above “Channels” section for a full list of your area’s channel lineup.